+31 614 989855
info@petb2e.com



PetB2E is a Netherlands-based consulting firm specialised in helping petfood brands enter and grow within the European market, with a strong focus on the Netherlands.

We work with brand owners and producers who are ready to expand beyond their domestic markets but require local insight, structured execution, and commercial clarity to succeed in Europe.

Our role goes beyond advisory. We actively coordinate market entry strategy, listings, pricing logic, and partner alignment to ensure brands do not lose time or resources through trial-and-error approaches.

PetB2E operates as a strategic extension of your team — combining local presence, hands-on experience, and a pragmatic consulting mindset focused on sustainable commercial results.

Services

Market Entry Strategy

Structured market entry strategies that help pet brands enter Europe with clarity and confidence.

Marketplace & Retail Listings

End-to-end coordination of marketplace and retail listings for compliant and scalable launches.

Commercial & Pricing Strategy

Data-driven pricing and commercial models designed for sustainable growth.

Marketing & Brand Positioning

Localised brand positioning aligned with European consumer expectations.

Operational & Regulatory Coordination

Coordination of operational and compliance processes to ensure smooth market entry.

Our Team

Nafiz Uslu

Managing Partner | Market Entry & Growth

Emel Dzhevdzhet Yumer

Director of Operations & Finance (NL)

H. Önder Torkul

Managing Partner | Commercial & Sales Strategy

Ersan Ceviz

Strategic Advisor